Oprah, still the richest woman in the world

Oprah Winfrey
U.S.$2.7 billion
Who cares if her ratings are down a bit? The Queen of All Media's brand is holding its value despite the worldwide recession as viewers remain endlessly riveted by her money-saving tips, celebrity interviews and relatable weight issues. Rural Mississippi native worked TV news circuit in Nashville, Baltimore. Turned faltering Chicago morning program into much-loved talk show. Nationally launched The Oprah Winfrey Show in 1986; now airs in 144 countries, brings in 44 million U.S. viewers each week. Her production company Harpo produces Dr. Phil, Rachael Ray; adding show hosted by frequent guest Dr. Oz. Starting the Oprah Winfrey Network with Discovery; launch set for late 2009 or early 2010. Harpo Films just inked cable deal with HBO after 15 years at ABC. Foundation recently donated to schools in Newark, Atlanta. [Forbes]